“The Broadcast Window Effect”: Information Discovery and Cross-Channel Substitution Patterns for Media Content

Acknowledgements: The authors thank Sinan Aral and workshop participants at the Workshop on Information Systems and Economics and the Symposium on Statistical Challenges in Electronic Commerce Research for helpful comments on this research. The authors acknowledge Carnegie Mellon’s iLab, the Marketing Science Institute and Wharton Interactive Media Initiative, and the WPP-Google Marketing Research Award program for generous financial support. Rahul Telang also acknowledges financial support of the Alfred P. Sloan Foundation Industry Studies Fellowship.